For the launch of the new brand Coppower, Green Steel Group has created a multi-subject ADV campaign. The main feature of the campaign is a series of famous haute cuisine dishes made from copper and brass, which exploit their characteristics to demonstrate the immense possibilities offered by these materials.

Elegant and corporate, the visuals of the campaign play on the ability of Coppower to shape copper, brass and bronze into any form. With a hint of irony, the ADV suggests that Coppower's technology is so far ahead it can even offer shapes such as noodles, lasagna and toast.